Adding financial planning to your CPA business increases your cash flow and service offering to new clients and existing clients, per Barry Bulakites, a Denver financial services provider.
If you already have a CPA business, you already know that it’s largely a seasonal business. In order to smooth out your cash flow and increase your revenue, you can expand your services to include financial planning, suggests Barry Bulakites, President of Table Bay Financial Network and a Denver-based financial services provider.
As a Certified Professional Accountant, you face competition from tax preparation companies offering services through brick and mortar and online venues. However, you can offer something these companies do not. By taking a three-hour securities exam, you can include insurance planning, investment planning, and other wealth management services your clients need, according to Barry Bulakites.
Keep reading to learn more reasons to widen your knowledge and customer base in this manner.
Barry Bulakites Advocates Delighting Clients With Expanded Services
Financial planning services give your clients one more reason to stay with you and recommend your business to their colleagues and friends. You can provide a one-stop solution for wealth management, saving clients time, money, and stress, per Barry Bulakites.
Take estate planning, for example. Clients aim to minimize taxes and keep expenses down during the estate planning process. However, they also want to make sure that their beneficiaries receive as much of the estate as possible. Instead of going to multiple professionals, they can use your firm for their individual and business financial needs as well as estate planning and other financial planning matters.
It Makes You More Competitive
Bundle services help you stand out from other CPA firms and financial planning companies. You have already advised your customers regarding financial matters, and they trust you. Use this relationship to give your clients access to wealth management services that will help them with buying a home, funding their children’s education, and preparing for retirement, said Barry Bulakites.
Offer wealth management to diversify what your practice has to offer. To stand out from other CPA firms, according to Barry Bulakites, you must build a practice based on meeting all the clients’ needs. That includes accounting, tax preparation, and financial planning.
Provide Comprehensive Financial Services
When you provide guidance for current and future financial planning, you give your clients peace of mind. According to Barry Bulakites, they will appreciate the forward-thinking approach of combining these services. It will also help your clients make better financial decisions with a 360-degree view that encompasses both current and future goals.
Barry Bulakites Suggests that CPAs Leverage Their Insight
Barry Bulakites encourages CPAs to expand their service offering for the benefit of themselves, their staff, and their clients. After all, CPAs have more to offer than minimally trained tax preparers or online software that lacks insight into financial planning.